Mega Megane Moé
Hell and Heaven Moéltdown
Hell and Heaven Moéltdown

Sadly, claiming this to be my blogging return would be greatly exaggerated. Even though I would love to return to the spotlight at the same time as lolikitsune, acting as his most disturbing senpai, the words aren’t flowing yet.
Times have changed. The economy is tough these days. Where before the word counts of my articles were inflated beyond belief as the flow of anime seemed limitless and I took gambles on subprime shows, now there’s just sort of a general recession as interest rates lower and I’m just praying that one of the moe-moe shows this season bails me out.
Hah, not like I should really be sounding like the next doombringer in the otakusphere; there are still many shows I have urges to watch, just that the free time for watching – and by extension, for writing – has gone off a metaphorical cliff due to my own irresponsibility (International Saimoe League being the least of it, although I’ve started forcing work upon other people as well – thanks, Nazari and the rest).
But certainly, Saki and K-ON! were shows in the spring season I was waiting on with some form of bated breath. And certainly, that breath was released in the form of a deep sigh, compared to shows that came out of nowhere, like Eden of the East which gave me prentiousgasms (and awwwww-gasms, but that doesn’t sound as good out loud).
Or Hayate S2 which has left me paralyzed from laughter and from exposure to raw Isumi.
Not to mention Hatsukoi Limited, which perked my ears up from the first hint of a mention of KimiKiss (but which I have not watched yet). And naturally I should mention the journey to Hell’s Gate, led by Owen, of which I have followed faithfully for 24 episodes (for some reason, the last 2 have been hanging an uncomfortable time, but that ends tonight.)

But the point advertised on the door here was K-ON! and Saki, of which I should probably get back to, mainly because initially it seemed like more fun to say that both of them sucked.
Maybe I’m a bit slow to troll K-ON!, but it seemed like it would be exceedingly pleasurable considering that the otakusphere at large has seemed to latch on unusually hard, even for a KyoAni show. Perhaps this is indicative that it is not KyoAni, nor KeyAni, that causes magic enrapture, but MoeAni. (Considering Munto’s lack of success.)
And while there probably have been at least two big names in the otakusphere field that have lashed out in witty or raegish fashion against K-ON!, I would hope that I could at least turn some heads for merging all two-and-a-half popular views on K-ON!, that being that
1a) BLOODY MOE BLOODY EVERYWHERE HIT ME MORE KYOANI
1b) BLOODY MOE BLOODY EVERYWHERE MAKE IT STOP KYOANI
2) Mio is quite attractive (although I never like to use the word ‘waifu’)
…in addition to shocking people with my ability to dislike things. Or my ability to like things without glasses.

Sadly something silly has happened in that I managed to lose a fair portion of my seething discontent towards K-ON! after watching the third episode, when suddenly it stopped being stupid and started being vaguely amusing.
Initially my impression of K-ON! was that it was a fairly standard four-girls slice-of-life show, complete with The Clumsy One, The Tsundere, The Ojou-Sama, and The Funny Man (Woman), the core difference being that all non-moe elements were removed and replaced with moe elements.
Why have normal comedy when you could have CO-MOE-DY?
Why have character development when you could have CHARACTER MOE-VELOPMENT?
Why have a plot when you could have … uh … A PLOT INVOLVING MOE?
And so on, so forth.
My hunch is that this remains true for a lot of parts of K-ON; if you derive the rate of moe with respect to Yui, I’m pretty sure that value is going to approach infinity as she continues to do silly things like skid around on kitchen floor like she’s a car on ice, make funny facial expressions, be awesome at studying, and UN TAN UN TAN UN TAN UN TAN adslkfjdlskjwe.
Certainly it’s a bit like distilled Tsukasa, which is a bit scary considering how Tsukasa was distilled moeblob herself. It gets to the point where even if you really adored Tsukasa, Yui might be trying … too hard.

This is not the case for some people, who do not have a moe ceiling, but I, who was already falling out of favor with Tsukasa, was slamming into the moe rev limiter harder than Makoto Itou hits the womens. With his Johnny.
Likewise, with Miyuki being my halo character in Lucky Star, emboding all that is good and holy about being smart, beautiful (brb renaming blog to Mega Pink/Purple Hair Moe), clumsy, and naive, Tsumugi comes off as but a pale imitation, in addition to having a really horrible hairstyle in the ED. So she’s dead weight.
This leaves Ritsu, who seems like she needs a fang or something (I forget if she actually has one) with her attitude – she is one of those characters that seems rather secondary, despite being part of the core group. She makes good jokes that make me smirk, but I mean, I don’t have much to like or dislike about her. Her funniness about cancels her annoyingness.
Sadly since I like Mio, I won’t get to rack up 99 comments by going on about how much she sucks (break up with her guys, she’s only 15). Initially I thought that lelangir’s comparison of her to Kagami was true, but given that Mio is apparently more shy girl than tsundere – probably shy girl with a side of Straight Man (Woman) is closer to the mark, this is wrong.
This can also be proven false using a Proof By Baka-Raptor, which is to say, I use big text and short sentence to say:
“Kagami sucks, Mio doesn’t, therefore Kagami != Mio.”
But despite her excellent character design and superb role in the ED (which is catchy to all hell I’ll say), Mio isn’t a show-carrier. The affection, as you might say, is only skin-deep. Her personality doesn’t drive the show the same way I would pause and squeal when Minor Hayate Girl I’m Smitten With (Hamster, Isumi, Saki, pick one) gets some development time.

So what the point I’m getting to here is that K-ON! is more than the spiritual successor to Lucky Star in terms of moe, KyoAni, ridicucrazy popularity, etc, but also in terms of how much of a throwaway fluff show it is, for better and worse.
Maybe this is just the case with me and all slice-of-life, but I find circumstances become important when watching this genre. I cite the famous case of Azumanga, which I tried to watch multiple times, and never liked until I sat down during the slow summertime and simply fell in love.
Similarly, I watched two episodes of K-ON! during my lunch break during the school week and was ready to punch people through my computer screen, but when watching the first three episodes (yes, again) with a friend late at night on the weekend, I found myself rather soothed, almost in an Aria-like fashion.
In that sense, I found that perhaps K-ON! is joining a group of shows in a subset of the slice-of-life genre that I would best term “moe healing”. It’s not quite a ‘healing’ show like Aria, maybe Hidamari, or, I’ve heard, Sketchbook, where the healing comes from the pace and style of the show; rather, it’s more healing in the raw adorability of it all, kind of like how some people are with kittens of the non-lol variety. While you hate it at first for being too cute, you realize that it’s not meant to be ambitious or meaningful, it’s just sort of fun to watch, a step up from a time-killer and many steps down from anything intensive.
If I wanted to really stretch, I could call it the “imouto” genre, as said in the title. Like the ideal little sister in anime, K-ON! is cute; it isn’t that bright and it does a lot of silly things, but the type that make you want to pat it on the head. You wouldn’t marry your sister, but you’d enjoy spending time with it. At least a little.
(And like imoutos in hentai, a quite large amount of people are busy orgasming over the face of K-ON!.)

This is more or less what I saw in Lucky Star; the targeted genres are a bit different, as K-ON! tilts a little more towards moe while Lucky Star is more referential in nature (although both crank the moe to 11 at the minimum), so I’m not surprised at its popularity.
Although, it caught on instantly, unlike Lucky Star, which makes me wonder whether this is a result of a shift in tastes, or a result of not being really boring the first episode (ostensibly).
In the business I call this kind of stuff ‘things that are pretty difficult to blog about’ (despite the 1300 words I’ve pumped out), where it’s not good enough nor open-ended / controversial / deep enough to induce massive wordgasms. Indeed, I’d probably have a more interesting time analyzing the meta of K-ON!, such as why Mio or the anime have hit it off so well, or the above question about Instant Popularity, more than the show itself.
As such this will probably be my last post on K-ON!; assuming that I post again before it ends, anyway. I’ll continue to follow it, at least until my moe fuses blow out again, but only as light enjoyment. Perhaps it’s a testament to its ability to be “soothing moe” that I could not get too worked up in favor or against this anime.
If I’m feeling particularly controversial I could claim this is just a budget-builder, something nice and easy (but high-volume) for KyoAni that will pave the way for something new, groundbreaking, mindrending, or sexily-animated. Like Haruhi II. I know I am funny. (It will probably be Little Busters.)
Certainly K-ON! is just a shallow well, but that’s fine for a show like this. Sometimes we’re looking just to be refreshed, not to go swimming in deepness.
-CCY

April 23, 2009 - 3:48 pm
Mio, Mio…
But for coming clean about a little sister, Hatsukoi Limited is your thing this season.
April 23, 2009 - 4:22 pm
I was so disappointed by this. Her character design isn’t that bad, but in looks, style, and attitude, she’s a huge step down from the greatness that is Miyuki. I was looking forward to getting more Miyuki, even if it was in the form of a different girl, but as you said, Tsumugi fails miserably at this.
April 23, 2009 - 4:25 pm
Great post. You had me at
I didn’t know why I liked Lucky Star the first time I saw it, or rather I didn’t have a solid handle on my appreciation of it. Turns out I didn’t have a clue what moe was at the time. When I read up on it as well as in subsequent viewings, Tsukasa grew on me more and more.
Like lelangir I enjoy a re-watch of a random LS episode every week or so. I don’t know yet if I’ll have a similar appreciation for K-ON!, but I won’t be that surprised if I do.
April 23, 2009 - 5:08 pm
Excellent choice of images.
I think it’s “character developMOEnt”.
April 23, 2009 - 6:48 pm
Who the hell is “olikitsune”?
April 23, 2009 - 6:54 pm
“you realize that it’s not meant to be ambitious or meaningful”
I’m still a little surprised at people who see this or were expecting to see this when the show began.
And while you could compare K-On to Lucky Star, the strength with which some people do it, character archtypes, joke structure and more, make me worry about if the show can ever breathe on it’s own, or just remain under a shadow that I don’t think it necessarily wanted to be under. Like letting the characters be who they are instead of what we might want them to be like.
It might at least explain why I cringe whenever I see someone say that Mio’s a tsundere. :P
In other news, I’m a fan of Ritsu myself.
April 23, 2009 - 10:20 pm
This definitely works as a way to tolerating and deriving a little enjoyment out of K-On, and is sort of the approach I have adopted, but it’s in no way an approach to making me have anything to praise it for. I know people probably already know this, but I’m not like your average anime fan, especially when it comes to Kyoani shows where it seems like the expected reaction is to immediately shower them with praise for anything and everything to do with the shows at every possible chance, plausible or not. For me though praise is something that K-On is going to have to earn on it’s own, and being by Kyoani is not enough for me to label as anything beyond the happy go lucky ambitionless and simple moe for the sake of moe show that as you have pointed out it clearly is.
As for Mio, honestly I don’t get the hype on her character as to me she only stands out because the rest of the class is slightly more cookie cutter, but one sort of okay character that barely has any lines (and thank god because her seiyuu is really squealish) isn’t enough for me to jump all over a show (or carry it as you say) and hold up higher then it itself seems to want to go.
tl;dr: I can get by on watching the show for what it is, but I’m not going to force myself to praise it or like it anymore then it gives me reason to. To paraphrase a popular metaphor, I can’t call a spade anything other then a spade.
April 23, 2009 - 11:45 pm
I never understood Miyuki’s popularity. She was merely a walking Wikipedia and the subject of dojikko jokes. Her scenes in Lucky Star were the most boring. In short, Mugi > Miyuki.
April 24, 2009 - 9:15 am
I am offended that you should treat blogging with the same fervor as the global economic crisis, CCY.
April 24, 2009 - 10:56 am
Deep down, everyone loves something that’s cute. It is simply the fear that they love something stupidly cute that causes them to hate.
April 24, 2009 - 11:37 am
@Omisyth: Yep. It’s the love/hate for the blatant mainlining of moe through it’s lifeblood and by extension the average viewer/Kyoani fan that keeps me coming back to K-On week after week now. That and the chance to be brutally honest about it with a mixture of forgiveness for it’s clear lack of ambition.
April 30, 2009 - 3:01 pm
@ Omisyth: I’m with you on that one. Some shows are better off enjoyed without anyone knowing you’re enjoying them :P
Anyways, I found myself in pretty much the same situation with K-ON. Long story short, it’s fun, and it’s nice to watch along side the more intense shows of the season like Eden of the East. Unfortunately, the season seems filled with “stuff that’s hard to blog about,” meaning that I’m always reaching for post ideas in the most irrelevant places, but meh, it’s nothing to complain about.
And for what it’s worth, moeyashi or iyashimoe or something of the sort needs to be turned into an official term, stat :P