Mega Megane Moé
Hell and Heaven Moéltdown
Hell and Heaven Moéltdown

Ah, you’ll have to pardon me for that rather spectacular display of smoke and mirrors. You can probably guess all the tricks yourself.
But, after skimming through the AnimeSuki thread I felt like I had to try to scream louder than the most enraged voices there, just to be heard. And so I decided to do something extreme, like fake-destroying my Haruhi DVDs and then hiding the link to my real post right at the end.
Well, I guess, this is ‘curiosity’. Pushing the boundaries to see what would happen, to see whether people will see the face of this post or the last one. Certainly, ‘curiosity’ is something not unknown to Kadokawa or KyoAni.
Maybe it’s not known as ‘curiosity’. ‘Guts’, maybe. ‘Trolling’, for those quicker to spout meme-words. Probably the closest is ‘insanity’.
Not insane like writhing-around, nonsense-talking insane, but the good kind of insane. You know that grin on Lelouch or Light’s face whenever they hatch some master plan? That’s the kind of grin the people behind Haruhi have got right now.
And it’s certainly an expression that’s not unknown to me, for following the rise – and possibly fall – of the second season of Haruhi Suzumiya has been one of the most interesting anime-watching experiences I’ve had in a while.

Probably if I were to chart the hype, Haruhi has been rather bipolar; the momentum it had leading up to the start of the second season was massive. Naturally, right? It had been years since the last episode, and at every new chance for a new episode (whether it be the “Haruhi Returns” issue of Newtype or whatever) the fans jumped.
Some jumped off the ship, disgusted with how the series was being handled. But still, others jumped for joy, waiting for that one moment God would return to them.
And then the series aired, and the world exploded! A stealthy airing, almost without notice, unheard of in the anime industry, and it was Haruhi Suzumiya, no less! It was incredible. Morale was at an all-time high.
But that motivation slipped. The first few episodes, while fairly classic Haruhi, weren’t able to stir up the same emotion. Maybe the hype for Haruhi had outstripped the show. But at least among the otakusphere, reaction to Haruhi slipped.
It went from being mythical, God-like, to being something that was merely ordinary. One of the mortals. It was a good show to watch but it wasn’t the second coming.
It’s the kind of hope-crushing that is very reminiscent of long-distance love. After a first shot from Cupid, one builds up all these fantastic expectations, their perfect image of the person in question. The Second Season of Haruhi was mythified, fantasized about, so on so forth.
And then it aired, and the viewers and their goddess were reunited, and it seemed … well, ordinary. Certainly nothing could live up to those expectations. It became less and less to talk about – it was not horrid but it was not spectacular. Married life, maybe.

But then came Endless Eight, and Endless Eight, and Endless Eight, and Endless Eight, and now staring down the maw of a fifth iteration (still nothing compared to Nagato’s tribulations) the fandom has roared to life again … with rage.
It’s an intriguingly similar situation. Fans are waiting for new content. KyoAni and Kadokawa tempt them, but ultimately yank the bait away, leaving fans high and dry. As a result, fans get enraged. They threaten to leave the bandwagon. Some of them do.
Familiar, isn’t it? It’s almost back to square one for the second season.
But it makes one wonder what is KyoAni and Kadokawa’s goal in this seemingly excessive iteration of Endless Eight. Is it a test of will? A good-natured challenge from God (so to speak) to weed out all but Her most devoted followers, whose loyalty shall be rewarded by the bounty of blushing Nagato? It seems a bit too unrealistic.
Maybe the worst-case scenario is true. KyoAni and Kadokawa are just money whores. They want nothing more than to wring dollars out of the fanbase by producing moe-a-minute anime such as K-ON or the Key series, and they know they have to put no effort in to make Haruhi a hit. Again, a bit apocalpytic and extremist.
To some disillusioned people, possible; I don’t have the magic equations that will allow me to solve for the amount of people who leave the Haruhi train each episode, versus the amount of dollars profited per rehashed episode off of more fanatic followers. I doubt it’s a working business model though, or else we’d be on our 20th season of [insert popular cash-in anime here, whichever one you hate - that isn't the point here] by now.

But two conclusions grows ever more and more apparent, as a grin spreads across my face as I know I’m in for something big. It’s that same expression that you can picture Diethard making; a little bit crazy, a little bit fanatic, completely lost in the moment. It’s that expression that I know I’ll die as a result of one day – metaphorically, I must say – that insanity that will burn you out but will give one hell of a ride.
That ‘insanity’ is something that I hope KyoAni’s captured in their telling of the second season of Haruhi Suzumiya.
Just maybe, KyoAni is really trying to break us. To push us right to our limit. I title the post ‘Haruhi Requiem’ entirely intentionally.
You may recall my gushing praise for the final Zero Requiem arc of Code Geass; before those final episodes, there was little but a mess of narrative and increasingly convulsing plot twists, but afterwards, those final few straws that Lelouch placed on the camel’s back, seemed to only work genius. It was beautifully simple in the end.
What do you do when you’ve accumulated too much hate, or too much hype, for your own good? You take it all in, instead of trying to push it away, you draw it into yourself, faster and faster. You become the hatred, the symbol of all that is bad.
And then you sink that hatred with yourself, take the fall and bring down the darkness with you. It’s closing the curtain on the chapter and raising a bright future as a result. Phoenix from the ashes.
And just maybe, that’s KyoAni’s plan to defeat the hype.

After all, KyoAni knew – everyone knew – that it was near impossible to match Haruhi’s hype. No matter how much quality, how much animation they brought out – and maybe they didn’t bring their A-game at the start anyway – it wouldn’t be enough for many people, to match that image of Haruhi that shone since 2006.
For me, I was one of them. The first two episodes did not click at all.
And so, KyoAni flooded the Haruhi ship. They opened the gates and started pumping water on with Endless Eight after Endless Eight. Some fans will bail, others will flounder, trapped by the pull of the series. The situation gets worse and worse as the people get more and more discontent, until …
There’s that inner tube on a rope that KyoAni throws you. The last hope to save you from death and despair.
The Dissapearance of Haruhi Suzumiya.
It’s an easy theory, one that I’ve seen work before my very eyes one too many times. When prefaced with rubbish, even ordinary material shines. Where a childhood friend would struggle to match up in any harem show, drop her in a gambling anime like Kaiji and suddenly she’s a bombshell.
It’s the same with Code Geass above. After the Thought Elevator and all that nonsense, such a simple, straightforward concept as Zero Requiem almost brings me to tears.
I can’t count how many anime I’ve started and thought were absolute trash, but warmed up to in a matter of episodes. Some of these would go on to become some of my all-time favorites.
H2O ~footprints in the sand~. One of the most painful starts that I’ve seen in a harem game, with gratuitous fanservice, little to no plot, and Yui. But the twisted, perhaps traditional visual-novel plot that unfolded after, solid on its own if not full of holes … sheer genius by comparison. And so I have a good taste in my mouth whenever I think of H2O.
It’s all about lowered expectations.

Perhaps the other thing that Haruhi’s Endless Eight might share with H2O is that it’s been shown that KyoAni is at least not afraid to push the envelope, directing-wise. Or rather, maybe they’re pushing the envelope while they still can.
H2O pulled off some tricks that I’ve not seen the likes of since, with an epically broken harem lead near the end, some serious pathos, and the most crack-inducing dream episode I’ve seen … which still ended sweetly.
Similarly, Haruhi is showing it has the guts, the lack of sanity, to pile the same episode on five, six, maybe more times, with only minor changes. The content is mediocre but the concept is incredible. And in a timeloop situation, it’s hard to even call it cheap, as every time through, there’s that search for the key, that one change, the way out.
Maybe the Endless Eight saga, just by itself, is not the greatest thing to watch, but to consider the nerve of KyoAni to pull this off while the fandom (and perhaps the sponsors) anguish in the background, EXPERIENCING the emotion of watching Haruhi live is simply incredible.
Remember School Days, how watching it was one thing, but watching it while seeing people alternatively defend Makoto and beckon for his blood was another? That’s what we’re doing again. Except the people on the stake are KyoAni and Kadokawa.
The difference here is that, one cannot help but picture the two of them sitting in a leather armchair somewhere, stroking their white cat named Mr. Kittens and chuckling to themselves. I feel like I’m getting played, but in reality I want nothing more than to go along for the ride, to finally observe the workings of a studio almost as insane as I am, noting what might be another piece in the legendary, reality-breaking history of Haruhi Suzumiya.
-CCY
July 10, 2009 - 12:35 am
As a TV watching experience, Endless Eight is an unique, really entertaining ride. I don’t think a lot of people have been this excited with a TV show in a long time. Even the rage some feel (I’ve seen even worse comments than your joke, and I’m not really part of your circle of readers, so I just asumed this was another blogger bieng stupid about it) makes them react more than even their most favorite show right now.
However, in a commercial, “this is an UHF anime so that means the broadcasting is just going to be an ad for the DVD/BD”-sense, I sincerely think that there’s a high chance it’s going to blow on their faces really badly. I don’t really know how they are going to release this in the DVDs. If they just treat each Eadless Eight chapter as just another new episode, I’m pretty sure it just won’t work in Amerika, and unless most fans in Japan are a bunch of, well, idiots, who like to buy the same absurdely expensive thing 6 times… wait a second. They actually are always like that!
My only hope is that they’ll make it so blatantly obvious most people will feel offended by the fact that they are expected to fall for it, or that Kadokawa will come up with some clever way to sell it in a complete form without having to buy the whole thing while at the same time making everything aviable to make the collectors buy every damn episode (I’m thinking about a 3 episode set with the first iteration of the loop, some middle episode, and the one where they finally leave it).
July 10, 2009 - 4:40 am
Oh, is that where I can go to find my entertainment? Maybe I’ll have to actually go there and check it out, that could keep me entertained for hours! :3
The funny thing is though, hardly any of those people are actually going to stop watching. Kadokawa knows this and is taking advantage of it in a spectacular way. I always admire any company or show that really pushes the envelope in a way like this that would probably piss off viewers, because it’s a really huge risk. For me, I just become even more interested in it, because while enjoying watching other people rage at it, I’m also intrigued by how far they’ll go and what will come after it.
As for whether the second season was set off to a less than spectacular start, I’d say it got anything but. I wasn’t even paying attention to Haruhi, because I figured it was just another troll. But when the first new episode came out, you couldn’t stop hearing about it for a good four or five days. Maybe it wasn’t as FABULOUS an episode as the first season, but it got one helluva welcome. I’m sure people got their hopes up for something huge and out of this world, but I can’t really say, as I only just watched the first season less than six months ago.
July 10, 2009 - 6:02 am
The problem, though is that what if you just end up saying “This isn’t worth my time” and leave it. Hate is a flipside of love, but the real opposite of love becomes apathy. “Why bother?” or “I don’t care any more”, if you will.
July 10, 2009 - 6:56 am
CCY, CCY, you’re cute but you’re stupid as fuck.
Trolling is a meme now?
Next you’re going to tell me that murdering people is a meme. Or going to war. Or smiling.
That’s exactly how Detective Conan/One Piece/Naruto/Bleach operate. Pretend to be snarky, it’ll bite you in the ass dipfag.
How auspicious for Haruhi that you’re comparing your highest hopes for it to… a shitty television show like Code Geass R2. The thing about lowering expectations to the point where anything coherent seems “beautiful” is that you’re… lowering expectations. Sorry, but the Ushio arc of Clannad AS did not make Clannad good. The Zero Re;quiem did not make Code Geass R2 good. And no matter how many tits Kyoto Animation throws at us seven episodes from now at the closure of Haruhi 2, eleven episodes of Endless Eight will not have been good.
Except that they’re not directing anymore! Fuckers are just recycling the same god-damned stuff.
It’s all well and good to spectate the idiots who feel deceived/hurt/cheated by Kyoto Animation bitch about it. But this is entirely different from School Days. School Days was humorous through and through—Makoto’s boating was merely a stunning conclusion. Groundhog Summer isn’t giving us any funny new quips, any hilariously awkward lines about sex on horses, or anything redeeming at all, really.
As for KyoAni’s nerve… their nerve shouldn’t be surprising at this point, after they threw such classic obnoxions as Lucky Star and K-on! our way. The shit’s more insulting than Ikkitousen.
And that’s saying a lot.
July 10, 2009 - 5:43 pm
Haruhi’s always been a series that’s different from the normal fare. The first season was aired in a totally confusing order, but on purpose; I still feel that the broadcast (Kyon) ordering is the best way to watch the series the first time, since it’s paced extremely well, while the chronological (Haruhi) ordering falls off after the main plot arc ends, but makes much more sense (and is open to more analysis). In the same way, I think the Endless Eight arc is worthwhile; I’m looking forward to taking all of the episodes and playing them side-by-side, looking for changes. Yeah, the content’s not new, at least in any significant fashion. But at the same time, I feel like Endless Eight is very representative, and indeed immersive, in Haruhi’s world, where insanity seems commonplace.
Does it work as a plot arc? That, honestly, is probably still up in the air. If KyoAni starts giving us answers (or hints of answers), I think it could turn out very well. If all is suddenly revealed, I think that’ll be sort of anticlimactic. But just as there were many subtle details in episode 00 (11 in the Haruhi order, dammit!), I feel like KyoAni is slowly, quietly, making progress.
One other thing about this arc that I’m curious about is the Kyon ordering of Endless Eight. I’m glad it wasn’t aired in that order, contrary to the first season; we wouldn’t have noticed the repetition. However, I would like to know where these episodes would fall in the pacing of the overall series.
July 11, 2009 - 8:28 am
[quote] Except that they’re not directing anymore! Fuckers are just recycling the same god-damned stuff. [/quote]
They aren’t /scriptwriting/, but they are directing in the sense of taking the script and interpreting it for the screen. Some of the episodes were admittedly subtle/pretty similar to each other, but the latest ep was very haruhi-centric, for example. They slowed down all of her lines so she doesn’t come off as manic any more, changed her facial expressions, etc… it was pretty different even if the lines were the same.
That being said, you have to wonder if they are trying to narrow the fan base… personally I think it’s a bit of a narcissistic exercise in drawing attention to the directing.
And yeah, Lucky Star and K-On should be wiped off the earth…
July 14, 2009 - 11:28 pm
It’s a good thing we in the blogosphere are above ad hominem.
Oh wait.
In any case you’re on to something – KyoAni isn’t controlling the story so much as the fanbase directly. That is, rather than the story of Haruhi, they are controlling the story of the story of Haruhi. This could be viewed as genius, or simply an avoidance of their duties, an end run around the system.
July 20, 2009 - 4:51 pm
I’m also quite confused what’s going on with this series after seeing whats happend to this franchise over the years, but I’m also quite amused with also this meta-entertainment the blogsphere can give you at the same time.
Still remenbering how I watched the first few episode of Lucky Star not because of the choco eating talk but the fun the many blogger discussions make out of it. (Even if I found the series enjoyable on its own later on ^^)
Perheps stearing up emotion of any kind is the new hype in anime PR (like the stuff surrounding the NICE BOAT incident you mentioned).
Perhaps “bad news are good news” tactics ARE more valueable then top DVD sales.
Or in our economigal crisis you have to resort to such strange methods to keep the attention of the otakus.
In the end I don’t see how this won’t work quite self-destructive for them, but I’m also no expert whats going on in this industry.
Some fans claim that they really do it for some effect later on when the mindfuck-story everybody seems to expect gets going. I have my doubts, but if the really pull a 2nd “broadcasting reordering = more fun”-trick the have my respect.
What I don’t get is how so many people accuse KyoAni for taking the easy way out by providing “cheap fillers”.
There is nothing cheap about those episode except no story-advancement. Like BobaFetish said the dialogs only seem to be the same but in detail they change every time, so the have to re-record most of the stuff if not everything. They use other music, diffrent scenes for the same events, change outfits and use some nice visual effect once in a while (like the blurring vision stuff).
After all there is nothing to save ressources IMO and I’m sure the blow more money on this then average studio x on their newest generic episode of endless anime y. ^^
This fact make it even more perplexing to me.
Well only time will tell. I’ll keep watching it to see what they cooked up for …. whoever the they target with this insane tactics. :)